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VIC


VIC CLOTHING COMPANY

In the winter of 2010, the Kitchen advertising office in Oslo offered me a beautiful assignment for the VIC company. VIC is a Norwegian company, collecting several known clothing brands under one roof.

The task was to gather them all in a butterfly collectors box. Stylist Anke Lachmuth from the German Liga Nord Agency in Hamburg did a miraculous job. Each piece was chosen carefully and transformed into a butterfly by her hands. We approached the result in the most analogue way. Shadows and needles were photographed for each individual piece. The beautiful frames handcrafted by Frido Everts.

Client    :    Vic Clothing Ccompany
Agancy  :    Kitchen Advertising office
Styslist  :    Anke Lachmuth / Liga Nord Hamburg

December 20, 2011
 
 
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D2 CHINA COPIES 2


D2 – CHINA COUNTERFEITS

In the summer of 2010 the Norwegian D2-magazine asked me to do a photo shoot on Chinese counterfeits of designer items. The perfection of copying those designer items has come so far, that you simply can’t distinguish those from the originals anymore. The article maintains that the counterfeits are creating an enormous harm to the industry and  also sponsoring the mafia.

I was called in straight from the beginning of the creative process. The art direction wished to keep it simple and place the style within the advertising world. My challenge was to keep the beauty and ad-perfection of the counterfeited items, but still show them with a slightly mean or bitter twist. A James Bond-watch became a scorpion, the Hermes bag a bitter smiling clown, and finally the world renowned Mont Blanc pen a leg of a poisoning spider.

 Client   :    D2 Magazine

December 20, 2011
 
 
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EDB


EDB

In spring of 2010 the oslo based Design office MISSION contacted me with a dream assignment for the Norwegian company EDB. EDB is Norway’s largest Information Technology provider, with over 6000 employees operating globally.

A full rebrand including revised brand architecture and identity programme became part of MISSION´s mandate. To make EDB more “tangible”  a new image bank was introduced, photography of mountains became a metaphor for the company’s accomplishments and a more conscious use of facts and testimonials helped to qualify their claims. Initial results have been very encouraging with subsidiaries willing to switch to the new brand.

Client     :    Edb
Agency  :    Mission Design Office

December 20, 2011