SUPER NORMAL

D2 asked me to photograph specifically chosen objects to illustrate an interview with the well known industrial designer Jasper Morrison in their magazine. A basic approach with one lamp lighting was chosen to portrait those items and supplement Morrisons thoughts. I worked together with Simen Skyer on this assignment.

The designers Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of ‘super normal design’: alongside examples of anonymous design like the Swiss Rex vegetable peeler or a simple plastic bag. The phenomenon of the Super Normal is located, as it were, beyond space and time; the past and present of product design both point to a future that has long since begun.

 Client   :    D2 Magazine

NORSK HØST – NORWEGIAN AUTUMN

The  Oslo based advertising office ERNÖ launched a campaign for the MENY food chain. The task was to complement photography of fresh harvested food with images of norwegian autumn in its subtile appearance and beauty.

The art direction decided  for an authentic solution by handcrafting the typography in a tratidional way out of real wood, which was done by a known Norwegian woodcapenter.

Clent      :    Meny

Agency  :    Ernö Advertising Office

HYDRO SPACE

A series giving an insight in one of Hydros huge production facilities in Europe. I took the images additional to an assignment for the 100 anniversary of the company, feeling like an lost astronaut on an alien ship traveling through space and time.