VIC CLOTHING COMPANY

In the winter of 2010, the Kitchen advertising office in Oslo offered me a beautiful assignment for the VIC company. VIC is a Norwegian company, collecting several known clothing brands under one roof.

The task was to gather them all in a butterfly collectors box. Stylist Anke Lachmuth from the German Liga Nord Agency in Hamburg did a miraculous job. Each piece was chosen carefully and transformed into a butterfly by her hands. We approached the result in the most analogue way. Shadows and needles were photographed for each individual piece. The beautiful frames handcrafted by Frido Everts.

Client    :    Vic Clothing Ccompany

Agancy  :    Kitchen Advertising office

Styslist  :    Anke Lachmuth / Liga Nord Hamburg

D2 – CHINA COUNTERFEITS

In the summer of 2010 the Norwegian D2-magazine asked me to do a photo shoot on Chinese counterfeits of designer items. The perfection of copying those designer items has come so far, that you simply can’t distinguish those from the originals anymore. The article maintains that the counterfeits are creating an enormous harm to the industry and  also sponsoring the mafia.

I was called in straight from the beginning of the creative process. The art direction wished to keep it simple and place the style within the advertising world. My challenge was to keep the beauty and ad-perfection of the counterfeited items, but still show them with a slightly mean or bitter twist. A James Bond-watch became a scorpion, the Hermes bag a bitter smiling clown, and finally the world renowned Mont Blanc pen a leg of a poisoning spider.

 Client   :    D2 Magazine

SUPER NORMAL

D2 asked me to photograph specifically chosen objects to illustrate an interview with the well known industrial designer Jasper Morrison in their magazine. A basic approach with one lamp lighting was chosen to portrait those items and supplement Morrisons thoughts. I worked together with Simen Skyer on this assignment.

The designers Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of ‘super normal design’: alongside examples of anonymous design like the Swiss Rex vegetable peeler or a simple plastic bag. The phenomenon of the Super Normal is located, as it were, beyond space and time; the past and present of product design both point to a future that has long since begun.

 Client   :    D2 Magazine