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OBJECTS


OBJECTS

Photography of objects has always interested me in its synthetic nature. I like the process to build up something in front of your eyes just for the pure purpose of remembrance and let it go in the same moment. The studio on such assignments can sometimes look like after a catastrophe, while on screen of the camera the result looks in order. My approach to studio photography is often pragmatic and analogue. I like to finish the final result on the set with as little as possible involvement of post production. For that reason, I often enjoy to working with model or set builders.

The images and series shown hereare some examples of different campaigns and clients which include:

Kreftforeningen, Netcom, Noral, Jotun, Recaro, Trygg Traffic, Kitchen advertising office, Mont Blanc, Exponova, Nho, Hadeland glas.


December 21, 2011
 
 
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VIC


VIC CLOTHING COMPANY

In the winter of 2010, the Kitchen advertising office in Oslo offered me a beautiful assignment for the VIC company. VIC is a Norwegian company, collecting several known clothing brands under one roof.

The task was to gather them all in a butterfly collectors box. Stylist Anke Lachmuth from the German Liga Nord Agency in Hamburg did a miraculous job. Each piece was chosen carefully and transformed into a butterfly by her hands. We approached the result in the most analogue way. Shadows and needles were photographed for each individual piece. The beautiful frames handcrafted by Frido Everts.

Client    :    Vic Clothing Ccompany
Agancy  :    Kitchen Advertising office
Styslist  :    Anke Lachmuth / Liga Nord Hamburg

December 20, 2011