1/2
Info ▶
 

D2 CHINA COPIES 2


D2 – CHINA COUNTERFEITS

In the summer of 2010 the Norwegian D2-magazine asked me to do a photo shoot on Chinese counterfeits of designer items. The perfection of copying those designer items has come so far, that you simply can’t distinguish those from the originals anymore. The article maintains that the counterfeits are creating an enormous harm to the industry and  also sponsoring the mafia.

I was called in straight from the beginning of the creative process. The art direction wished to keep it simple and place the style within the advertising world. My challenge was to keep the beauty and ad-perfection of the counterfeited items, but still show them with a slightly mean or bitter twist. A James Bond-watch became a scorpion, the Hermes bag a bitter smiling clown, and finally the world renowned Mont Blanc pen a leg of a poisoning spider.

 Client   :    D2 Magazine

December 21, 2011
 
 
1/2
Info ▶
 

D2 MAGAZINE JASPER MORRISON


SUPER NORMAL

D2 asked me to photograph specifically chosen objects to illustrate an interview with the well known industrial designer Jasper Morrison in their magazine. A basic approach with one lamp lighting was chosen to portrait those items and supplement Morrisons thoughts. I worked together with Simen Skyer on this assignment.

The designers Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of ‘super normal design’: alongside examples of anonymous design like the Swiss Rex vegetable peeler or a simple plastic bag. The phenomenon of the Super Normal is located, as it were, beyond space and time; the past and present of product design both point to a future that has long since begun.

 

 Client   :    D2 Magazine

December 21, 2011
 
 
1/2
Info ▶
 

OBJECTS


OBJECTS

Photography of objects has always interested me in its synthetic nature. I like the process to build up something in front of your eyes just for the pure purpose of remembrance and let it go in the same moment. The studio on such assignments can sometimes look like after a catastrophe, while on screen of the camera the result looks in order. My approach to studio photography is often pragmatic and analogue. I like to finish the final result on the set with as little as possible involvement of post production. For that reason, I often enjoy to working with model or set builders.

The images and series shown hereare some examples of different campaigns and clients which include:

Kreftforeningen, Netcom, Noral, Jotun, Recaro, Trygg Traffic, Kitchen advertising office, Mont Blanc, Exponova, Nho, Hadeland glas.


December 21, 2011