SUNNIVA PREMIUM

Sunniva Premium is an exclusive orange juice produced by the Norwegian brand TINE. To show the effort which lays behind  the whole process of creating the juice, McCann launched a campaign, displaying several stages of the production. Each motive symbolizes in a humoristic way one step of the whole quality chain.

The orange season was at the lowest and even the customer could not offer or deliver good raw materials.  Straight from the beginning it was clear that the approach would focus heavily on postproduction. In the first i included the thought of building models, but finally  decided to work with one of the best 3D agencies in Norway. I have worked with Oslo based Gimpville (www.Gimpville.no) on several assignments before and knew i can rely on the result.

The production took several weeks since we tried different approaches. In the end I got some new experience and the customer was very pleased with the result

Clent    :    Tine

Agency :   McCann Advertising Office

3 D       :    Gimpville Oslo

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STEFFAN ERIKSSON

A wonderful offer for the known Swedish master chef Steffan Erikson. Steffan asked me to create a series of images, which would suit the walls of his newly opened restaurant, but also should function as his corporate identity.  I have made the drawings and plans and Steffan flew over with a small suitcase in his hand and stayed for 2 days. I was expecting some few clothes for this short period, but it turned out to be all kind of vegetables hiding in the suitcase instead.

Best raw ingredients are the key to the success of his kitchen. We decided not to show cooked food at all. With a knife in Steffans hand and mine on the release button we realized 3 images, which function as a Triptychon on a light table. No post production was included.

TIND

Images for the corporate identity and packaging for the exclusive Norwegian brand Tind. Tind is a producer of the finest Norwegian cured meats with customers like the Norwegian Royal Family and the best restaurants in town. The motives were printed in various ways and materials on the entire packaging and brochures.

 Client     :   Tind

 Agency   :   Panoramma Design