THINK ELECTRO CAR COMPANY

A great and challenging assignment for one of the very first electro car producers. Altogether 6 motives were planed by Mc Cann to show the idea of innovation, environmental care and simplicity. A 3D solution, which came straight up into my mind was not possible, because the cost became too high. We finally solved the whole production on location and in an enormous photoshop composite. Since there was no battery available during the photo shoot, we moved the car manually into each position. I had a big romantic landscape scenery in mind, which gave also a glimpse of association to an insight of a body. This was realized on a journey to the western countryside of Norway.

For the bee motive all necessary car parts for the image were delivered to my studio. Christian Bloom, a known Norwegian illustrator, was in charge of the drawings and the post production. Each part needed to be photographed in the right perspective and light to secure the final result. Since it was winter the leaf environment was finally realized in the Botanical Gardens in Oslo

Clent    :   Tine

Agency :   McCann Advertising Office

Illustration : Christian Bloom

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SUNNIVA PREMIUM

Sunniva Premium is an exclusive orange juice produced by the Norwegian brand TINE. To show the effort which lays behind  the whole process of creating the juice, McCann launched a campaign, displaying several stages of the production. Each motive symbolizes in a humoristic way one step of the whole quality chain.

The orange season was at the lowest and even the customer could not offer or deliver good raw materials.  Straight from the beginning it was clear that the approach would focus heavily on postproduction. In the first i included the thought of building models, but finally  decided to work with one of the best 3D agencies in Norway. I have worked with Oslo based Gimpville (www.Gimpville.no) on several assignments before and knew i can rely on the result.

The production took several weeks since we tried different approaches. In the end I got some new experience and the customer was very pleased with the result

Clent    :    Tine

Agency :   McCann Advertising Office

3 D       :    Gimpville Oslo

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STATOIL HEROS

Shown here are several motives of the known Statoil Supporting Talent  campaign. It is an ongoing assignment with variation in genres of the supported young talents. Statoil is one of the biggest Norwegian companies and operates worldwide.

All motives were solved on location with minimum involvement of post production.

Client   :    Statoil

Agency :   Mcann Advertising Office