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HYDRO ENERGY


NORSK HYDRO – WHERE WILL WE GET ENERGY IN THE FUTURE ?

A fantastic project  for the norwegian HYDRO company. The task was to illustrate the slogans thought in a simple , but compelling way. I still remember when the art director confronted me with his drawings. An association to children books came straight into my head, with an unlimited and possible universe. I took this idea into my photography to present the world in its most simultaneous way. Hydo wished for an international campaign, and the locations reflect this. We used locations in Germany , England and Norway.

This acctually was my first assignment, which was supplemented with 3 d work. The Oslo based 3d agency  Toxic did a splendid job.

Clent    :    Norsk Hydro
Agency :   Ddb Advertising Office
3 D       :   Toxic Oslo

 


December 20, 2011
 
 
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THINK ELECTRO CAR


THINK ELECTRO CAR COMPANY

A great and challenging assignment for one of the very first electro car producers. Altogether 6 motives were planed by Mc Cann to show the idea of innovation, environmental care and simplicity. A 3D solution, which came straight up into my mind was not possible, because the cost became too high. We finally solved the whole production on location and in an enormous photoshop composite. Since there was no battery available during the photo shoot, we moved the car manually into each position. I had a big romantic landscape scenery in mind, which gave also a glimpse of association to an insight of a body. This was realized on a journey to the western countryside of Norway.

For the bee motive all necessary car parts for the image were delivered to my studio. Christian Bloom, a known Norwegian illustrator, was in charge of the drawings and the post production. Each part needed to be photographed in the right perspective and light to secure the final result. Since it was winter the leaf environment was finally realized in the Botanical Gardens in Oslo

Clent    :   Tine
Agency :   McCann Advertising Office
Illustration : Christian Bloom

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December 20, 2011